AI shoppers are already buying — without you

See your store the way AI shoppers do.

When a shopper asks ChatGPT for "the best wool crewneck under $150," Risova tells you whether your products show up — and exactly what to fix.

  • Scores every SKU
  • Copy-paste-ready fixes
  • Results in ~2 min
Free — no credit card. Paste your store URL and go.
live audit
Your catalog score
0 /100 Fair
128 products audited · northbound.co
Top issues
Prioritized by impact
Critical
Missing structured product schema
42 pages
High
Thin descriptions under 40 words
18 pages
Quick win
Add alt text to hero imagery
7 pages
+18 points expected if you apply the top 3 fixes
AI shopping isn't coming. It's here.
14%
of shopping queries on Google now show an AI Overview — and that number is climbing fast.
83%
of queries starting with "best" trigger an AI-generated answer before the shopper sees a product link.
35%
more clicks go to products cited by AI answers. Products not cited are invisible.
The problem

Your product pages were built for humans.
AI shoppers see something else.

Google AI Overviews, ChatGPT Shopping, Perplexity, and Gemini each crawl your store with different bots, pull different signals, and prefer different page structures. A product page that's invisible to GPTBot doesn't show up in ChatGPT. A page Google can't extract attributes from gets skipped in AI Overviews. AEO is about being readable everywhere — Risova checks all of them at once.

Risova is the AEO audit (Answer Engine Optimization, sometimes called GEO) for Shopify. We audit your catalog the way ChatGPT, Claude, Perplexity, and Google AI Overviews read it — four engines, four crawlers, four sets of signals.

What a human sees
Merino Wool Crewneck
Soft, breathable, made for cold mornings. Available in 4 colors.
$128
What ChatGPT sees
ChatGPT
I found a crewneck on this store, but I don't have enough structured detail to recommend it. No fit guidance, no material weight, no FAQ. I'll suggest other stores instead.
Six dimensions

We score every product
the way AI shoppers read it.

Each product page gets a 0–100 score across six factors. No black box — you see exactly what's weighing you down.

01 · Structured data

Schema markup

JSON-LD product schema unlocks rich results, Merchant Center eligibility, and helps every system — Google, ChatGPT's retrieval, agentic shoppers — extract your product cleanly. Not required for AI, but a strong signal for ecommerce.

02 · Description depth

Description quality

Is it specific and detailed — or vague and generic? AI prefers specifics.

03 · FAQ content

Question coverage

Real Q&A content on the page — fit, sizing, washing, returns — is what answer engines pull from when shoppers ask. We score on Q&A presence on the page, not FAQPage schema (Google deprecated that rich result in May 2026).

04 · Product attributes

Structured facts

Size, material, weight, dimensions — explicitly stated, not buried in prose.

05 · Crawler access

Bot accessibility

Per-bot check: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Googlebot, Google-Extended. Blocking one blocks visibility in that engine specifically — and most merchants don't realize they're blocked.

06 · Image alt text

Visual labels

Alt attributes matter for multimodal AI — models that look at your images.

How it works

From URL to fix list
in two minutes.

No app install. No Shopify login. Paste a URL — we do the rest.

northbound.myshopify.com
Run free audit
No app install No Shopify login
1

Paste your store URL

Your public Shopify URL is all we need. No API keys, no OAuth, no Shopify admin access.

Scanning catalog
42 / 128
/products/crosshatch-crewneck 88
/products/merino-sock-3pack 62
/products/trail-beanie-merino
~1 min 30 sec remaining
2

We crawl your catalog

We find every product via your sitemap, fetch each page, and score it live across all 6 AEO dimensions.

64
AI-Ready
42
Fair
22
Critical
Critical Missing product schema 42
High Thin descriptions 18
Quick win Add image alt text 7
3

Get a prioritized fix list

Every issue shows its impact, which products are affected, and a copy-paste-ready fix. Quick wins first.

See the full methodology →
Sample report

No charts you can't read.
Just answers.

app.risova.com/catalog/northbound.co/report
64 / 100
Fair
128 products audited
Scanned in 1 min 42 sec
64
AI-Ready
42
Fair
22
Critical
AI-generated fix
Suggested FAQ for Crosshatch Wool Crewneck
Q: How does this fit?
A: True to size with a slightly relaxed body and ribbed hem. If between sizes, size down for a cropped look or up for layering.

Q: How do I wash it?
A: Hand-wash cold or machine-wash on wool cycle. Lay flat to dry.
Edit before publishing — AI-drafted content shouldn't go live unedited.
Pricing

Start free. Upgrade when you're ready to fix.

Every plan audits your whole catalog and includes the AI writer. Paid plans scale it up — Starter covers 500 products across 3 stores.

Free

Try it on your store today.
$0
  • Full catalog scan + score
  • Detailed report on 5 products
  • Top-10 issue list, catalog-wide
  • 1 re-scan per week
Start now

Solo

AI fixes for a single store.
$29/mo
  • Up to 100 products audited
  • AI-generated descriptions, FAQs & alt text
  • 1 store · 1 re-scan per week
Start now
Coming soon

Growth

For big catalogs, fully covered.
Soon
  • Unlimited products
  • One-click Shopify apply for AI fixes
  • Up to 10 stores · 5 seats · priority support
Join the waitlist
Cancel anytime. No card required to get started. Compare plans →
FAQ

Questions, answered.

What exactly is AEO, and how is it different from SEO?
AEO — Answer Engine Optimization, sometimes called GEO (Generative Engine Optimization) — is the practice of making your content visible in AI-powered answer experiences like ChatGPT, Claude, Perplexity, and Google AI Overviews. Google now considers AEO part of modern SEO, since their AI features run on the same ranking systems as regular search. That's a fair point — but in practice, four different answer engines crawl your store with four different bots, prefer different signals, and serve different shoppers. Risova audits all four at once, with SKU-level granularity that horizontal SEO tools don't offer.
Doesn't Google say FAQ markup doesn't matter anymore?
Google deprecated the FAQ rich result in May 2026, so adding FAQPage JSON-LD no longer earns you a search feature. But the Q&A content itself — sizing, fit, returns, materials — is still what answer engines quote when shoppers ask product questions. Risova scores on Q&A content presence on the page, not on the schema markup.
Do I need to install a Shopify app?
No. Risova only reads your public product pages — the same ones Google and ChatGPT see. No app, no OAuth, no API keys, no access to your admin.
How long does an audit take?
About 1–2 minutes for a 100-product catalog. Larger catalogs take a few minutes more. You'll see live progress as we scan.
What do I actually do with the report?
Each issue comes with a suggested fix you can copy-paste straight into Shopify — an improved description, a new FAQ, structured data markup, alt text. Our AI writes the content for you, tuned to your brand voice — on every tier, including Free.
Does this work for non-Shopify stores?
Today, Risova is built specifically for Shopify — the crawler knows Shopify's sitemap structure, JSON-LD patterns, and the Shopify admin fields where fixes go. WooCommerce and BigCommerce support is on our roadmap.
Will AI shopping really matter for my store?
It already is. 14% of shopping queries on Google trigger an AI Overview. Google and Shopify just launched the Universal Commerce Protocol so AI agents can discover, recommend, and check out — without anyone visiting your site. Stores with poor product data are getting left behind. Risova is how you fix that.

Don't get skipped by the next shopper
who asks AI.

Run your first audit free. See your catalog score in under two minutes.

Start now — free
No credit card No Shopify app Results in 2 min